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Booking.com is promoting its home listings while expanding partnerships in China

Date:2018-12-03 19:24Source:TripMaster.CN ReadingNumber: Times

ChinaTravelNews, Xenia Wang - Booking.com has 5.7 million alternative properties listings in its portfolio of 29 million total listings, and it is leveraging its newly-developed tools for property managers and occasional hosts to promote those properties more aggressively, just when its competitor Airbnb added another set of content and resource features to help rental professionals manage room rates and availability and market their listings.

Booking.com’s new tools offer bulk operation gadgets designed to enable higher operational efficiency while giving home owners more control over guest screening and more freedom in presenting their houses. Hosts can use filters to stipulate the length of stay, the number of occupants per stay or include rules such as no kids or pet-friendly. Hosts can upload personalized messages on the profile page to describe their properties and the surrounding.

After Booking.com introduced these tools in Las Vegas, the 198 Booking.com offices are working hard in 230 countries to get them off the ground. Meanwhile, a dedicated team of Partner Service is working closely with the property listers to improve their performance, and check the presence of the properties online and on social media to guard against fraud.

Home business well on track

For the third quarter ended September 30, Booking Holdings reported 201.3 million room nights booked worldwide, 13.4% higher than the same period last year.

Since announcing the volume of its non-hotel inventory for the first time in April, Booking.com had seen growth in both partners and guests.

Olivier Grémillon, Vice President of Booking.com, told ChinaTravelNews that the new tools were well-received. “We got feedback before that some partners didn't work with us because we didn't have these tools in the past. After the introduction of the new tools, a lot of the partners are ready to work with us, or work with us more.”

Glenn Fogel, President and CEO of Booking Holdings, said in the earnings call: “Our room night growth in alternative accommodation remains robust and is higher than our consolidated growth rate. We're also pleased to see that the number of customers whose first-ever booking with us was through our home products is growing nicely.”

Obviously, guests and property owners alike are both what Booking.com is keen to recruit. While the company is gathering more feedback from its partners to extend the filters in various ways and make its alternative accommodation listings more visible, users’ awareness of the niche options like homes, apartment, villas, treehouses and other unique places on Booking.com is still relatively low.

“That's definitely something that we're working on”, said Mr. Grémillon. “If you look at some of the commercials and billboards that we have in China right now, we showcase more