Ksher, a Thailand-based travel e-commerce platform that aims to serve Chinese tourists, has secured tens of millions of dollars from Sequoia in its A round of financing. The capital will be used for global expansion.

The company had raised its angel round funding from Japan’s Infinity Ventures Partners.

The business model of Ksher is “Pay Now. Travel Later”. In its process of globalization, Ksher partners local merchants with payment services, and branches out into direct selling of overseas travel services and products when it has established a critical mass of more than 100,000 merchants. 

Initiated and oriented in Thailand, Ksher is pushing into the UK, Dubai, the Middle East, Canada, Malaysia, Singapore and other countries. Mr. Bin Zhou, founder and CEO of Ksher, claimed that the company had nearly 90% market share in Thailand.

Ksher banks on big data to target consumers and merchants, thus increasing online conversion and in-store traffic for business operators. 

Based on WeChat mini-program, it specializes in e-commerce operation, omni-channel distribution of overseas hotels in China, advertising cooperation, local services and one-day in-store shopping.