Chinese online travel giant Ctrip.com International will expand the services provided by its brand Trip.com in South Korea as the company moves to increase its presence in the global market, its CEO said Wednesday.

The company is planning to launch a Trip.com round-the-clock customer center in Seoul this month to cope with rising demand in the local market.

"We have been posting a three-digit growth in South Korea every year, with air (travel) probably the strongest because Skyscanner has very good market share here," CEO Jane Sun said.

As part of its expansion plan, Trip.com will begin airport pick-up services and sales of activity products in South Korea by the end of this year.