Sabre Corporation has recently implemented Sabre Branded Fares for Hong Kong Airlines, now giving agencies the ability to create tailored, compelling offers as travellers enjoy a seamless brand experience across all channels.

The Sabre Branded Fares solution helps airlines merchandise their exclusive products to travellers in new ways. With the support of Sabre technology, Hong Kong Airlines can ensure that its brand lives beyond its own channels, providing travel buyers and sellers with enhanced fare functionality at the most optimal price. Agents can target their consumers with personalized offers, enabling enhanced cross-sell and upsell opportunities that simplify the retailing of full-service benefits.

“As Hong Kong Airlines brings its compelling, branded content to online travel agencies and more than 425,000 travel agents on Sabre’s leading global travel marketplace, they will increase the visibility and variety of its offers,” said Rakesh Narayanan, vice president, air line of business, Sabre Travel Network Asia Pacific.