Journera, the data and analytics platform launched by former Orbitz boss Jeff Katz, has raised Series A funding of $9 million.

At launch a number of companies invested in Journera including affiliates of American Airlines, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International and United Airlines.

The company has been developing a Global Experience Record which acts as a view of the customer’s journey in real-time and including all elements of travel.

In a statement, Katz says that creating a seamless experience has been hampered by the fragmented nature of the industry.

“By building a platform with the latest technology, advanced security protocols and a unique permission control architecture, Journera will help the industry deliver the integrated experiences their customers demand."

The funding will go towards further developing Journera’s technology as well as boosting its business development teams.

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