The report gives an overview of the China’s Boutique Hotels Brands development and analyzes the brand impact of China’s Boutique Hotels Brands in February, 2015.

An overview of the China’s Boutique Hotels Brands Development in February

Latest industry news:

(1) In February 18th, Amandayan held the grand opening ceremony. Amandayan is Aman’s third resort in China, joining Aman at Summer Palace in Beijing and Amanfayun in Hangzhou.

(2) Regalia Hotel Group announced to launch a new brand “Andaman Moganshan”. Andaman Moganshan with 600 rooms covers an area of 1200 mu.

Analysis of the Brand Impact of China’s Boutique Hotels Brands in February

1. TOP 10 China’s boutique hotels brands board in February

2. An Overview of China’s Boutique Hotels Brands Index Changes in February

The brands index change

The ranking change

Top1 Rising Boutique Hotels Brands Analysis in February

The Key China’s Mid-Range Hotels Brands Analysis in February

Introduction of Meadin Brand Index (MBI)

Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time. The data is significant for enterprises and relevant industry personages, analyzing brand communication and marketing management. The index mainly analyzes brand influence from three dimensions: the user's influence, the media influence and industry influence. It is a data analysis service free of charge, which is provided by Meadin.com through Meadin Brand Index Monitoring System (MBIMS), independently developed by Meadin Tourism Academy. Meadin.com draws lessons from the domestic and foreign advanced competitiveness evaluation system, combine with the reality and expert argumentation, eventually form the existing index system. After repeated testing of the relevant data processing method and the index calculation method, the data are more scientific and reasonable.

Report Introduction

Report of China’s Hospitality Industry Brands Development, exclusively released by Meadin Tourism Academy, is an analysis report written according to data statistics from Meadin Brand Index. The report made a comparative analysis among four types of brands including international hotels, China’s domestic hotels, economy hotels and mid-range hotels.(Translation by Ella)