Alitrip has recently launched 360-degree panoramic VR viewing of hotels listed on its platform. Consumers can see a full display of hotel room styles when they make reservation choices. The panoramic views may help improve booking conversion rates for the company's listed partners, particularly mid-ranged and upscale hotels. 

Alitrip plans to apply VR panoramic viewing to all upscale hotels in major tourist destination Hainan, and later expand the panoramic viewing to more than 600 hotels in key Chinese cities. The company said that shooting VR panoramic images for hotels may also become a considerable side business. (Translated by Jerry)