The report gives an overview of the International Hotels Brands development in China and analyzes the brand impact of International Hotels Brandsin China in March, 2015.

An overview of the international hotels development in China in March

Latest news about hotel industry:

1. The Wanda Hotels & Resorts Call Center was formally launched in Beijing on March 27, 2015, will fully operate from April 1. With its advanced facilities, this brand-new Call Center will provide hotel information and reservation services for all owned and managed hotels under Wanda Hotels & Resorts (including the five-star hotel brand - Wanda Realm, the upscale five-star hotel brand - Wanda Vista and the luxury hotel brand - Wanda Reign) for guests, as well as exclusive telephone service for members of Wanda Club. [Click here for detailed]

2. Hilton Worldwide announced the expansion of Hilton Huanying - a program that offers Chinese travelers a customized hospitality experience during their stay - to more than 110 Hilton Worldwide properties globally.[Click here for detailed]

3. MGM Resorts International and Hakkasan Group announced the formation of a joint venture hotel management company, to be named MGM HAKKASAN Hospitality. The strategic alliance focuses on the design, development and management of luxury and upscale non-gaming hotels, resorts and residential products under the Bellagio, Hakkasan, MGM Grand and SKYLOFTS brands in key international gateway cities and prime resort destinations across the globe.

4. This year, Sheraton will open its third hotel in Beijing, its fifth in Shanghai and debut in five new markets including Bengbu, Chuzhou, Zhanjiang and Harbin. Meanwhile, the brand's development pipeline in China continues to swell, with another 33 hotels slated to open over the next four years.

Analysis of the brand impact of international hotel brands in China in March

TOP 20 international hotels brands board

An Overview of International Hotels Brands Index Changes in March

The brands index change

The ranking change

Top1 Rising International Hotels Brands in China Analysis in March

The brand index change

The Key International Hotels Brands in China Analysis in March

The brand index change

Introduction of Meadin Brand Index (MBI)

Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time. The data is significant for enterprises and relevant industry personages, analyzing brand communication and marketing management. The index mainly analyzes brand influence from three dimensions: the user's influence, the media influence and industry influence. It is a data analysis service free of charge, which is provided by Meadin.com through Meadin Brand Index Monitoring System (MBIMS), independently developed by Meadin Tourism Academy. Meadin.com draws lessons from the domestic and foreign advanced competitiveness evaluation system, combine with the reality and expert argumentation, eventually form the existing index system. After repeated testing of the relevant data processing method and the index calculation method, the data are more scientific and reasonable.

Report Introduction

Report of China’s Hospitality Industry Brands Development, exclusively released by Meadin Tourism Academy, is an analysis report written according to data statistics from Meadin Brand Index. The report made a comparative analysis among four types of brands including international hotels, China’s domestic hotels, economy hotels and mid-range hotels.