IHG announced the launch of its boutique hotel brand in the UAE with a new, meticulously designed 285-room Hotel Indigo in Dubai.

InterContinental Hotels Group announced the launch of its boutique hotel brand Hotel Indigo in the UAE with the signing of a management agreement with Sunflower FZE for a new, meticulously designed 285-room Hotel Indigo in Dubai.

Located in the upcoming Business Bay District – a large, master-planned, mixed use community – and a stone's throw from the world renowned Burj Khalifa, The Dubai Mall and the emerging Design District, the hotel’s design, food & beverage, amenities and services will reflect the area’s vibrant business, cultural and high-end residential community.

Featuring an infinity edged pool boasting unparalleled views of the world’s tallest building, a fitness centre and meeting space, the hotel is set to cater to well-travelled guests looking for a unique and individual hotel experience combined with exceptional facilities, dining and great service. This is exactly what Hotel Indigo provides – the style and flair of a boutique hotel with the reassurance and quality that a leading hotel group offers.

Hotel Indigo is IHG’s boutique brand and each Hotel Indigo property is designed to reflect the local neighbourhood it is located in.

From the design of the building to the hotel’s artwork and locally-inspired menus, each Hotel Indigo property is unique to its surroundings, so no two are the same.

In addition, guests can look forward to immersing in stories of the neighbourhood through creatively crafted spaces reflecting the area's vibrant heritage – a key cornerstone of the brand.

An all-day dining restaurant, delicatessen, specialty restaurant and bar will provide guests and locals with a great neighbourhood dining destination in the heart of Dubai's Business Bay. The rooftop pool terrace, lounge, bar and restaurant will also provide relaxing spaces for guests to unwind in.

On entering the hotel, guests will be swept into the high energy vibe of Dubai Creek, which passes through Business Bay, as they are greeted by a large interactive map of the Creek. Guests will also feel the palpable buzz of The Dubai Mall with the hotel's statement window displays reflecting art installations and an electronic screen featuring fashion shows and local Dubai happenings.

The philosophy of bringing the local neighbourhood into the hotel extends to the uniquely designed suites which will take inspiration from the Dubai Design District which celebrates fashion, art and design.

Pascal Gauvin, Chief Operating Officer, India, Middle East & Africa, IHG, said: “Hotel Indigo is one of the fastest growing boutique hotel brands in the world and we know our guests love the unique neighbourhood story each Hotel Indigo property is designed to reflect. As one of the fastest growing cosmopolitan cities in the world, it has always been our plan to bring Hotel Indigo to Dubai and we are honoured to have been selected to partner with Sunflower FZE to develop their first hospitality project – and under the Hotel Indigo brand."

"When complete in 2017, we are confident Hotel Indigo Dubai Business Bay will be one of the preferred hotels amongst travellers to Dubai, whether they visit on business or leisure," he added.

Jitendra Bhatia, Director, Sunflower FZE added: “Dubai as an investment market has evolved tremendously over the four decades since we have been here. Travel and tourism has picked up pace and we are looking at a growing service economy which is in need of more hotel rooms to cater to a rising proportion of GCC and international travellers. This is our first foray into the hospitality space and IHG was a natural choice when we were looking for a reputable hotel company to partner with. We are very pleased to be developing the first Hotel Indigo in the UAE and look forward to developing a great and inspired hotel experience for our guests."