Dnata, an air services provider that is part of the Emirates Group, has acquired a majority stake in Bd4travel for an undisclosed amount.

Bd4travel uses artificial intelligence to determine intent and interests as users search and shop on travel websites. The system’s machine learning algorithms generate anonymous user profiles and instant recommendations for products, content and services to personalize the digital experience for each customer.

“Our experience of working with Bd4travel as one of their customers convinced us of the relevance and potential of their offering,” says Iain Andrew, divisional senior vice president of travel services for Dnata.

 “We find their technology a game-changer in the travel industry and, as a global company, we are pleased to bring the team onboard to deliver on a broader scale.”