Luxury ski firm Club Med has revealed the habits and influences of 5,500 winter sports lovers, across 11 markets in the China and APAC regions, in its 2018 Snow Holiday Report.

The snow holiday market has seen rapid growth in Asia Pacific in the last three years with an estimated universe of 238 million travellers including 138 million alone in the last 12 months. 

Not surprisingly, China is the largest market of snow enthusiasts followed by India and Japan. However, markets with little or no snow such as Hong Kong, Singapore and Indonesia are showing strong growth albeit from a smaller base as they seek more experience-based holidays and fresh, clean air.

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