Urban Airship, an advertising technology company with many travel company clients, has raised $25 million in Series F funding.

Foundry Group led the round. The Portland, Ore.-based startup, which claims to be breaking even, has raised more than $100.7 million, the company said.

Companies in travel, such as Alaska Airlines, and in other sectors use Urban Airship for mobile push messaging via a variety of channels, from mobile apps to SMS/text to email. For example, in the past year, the startup helped Google Pay, the consumer payment service of the search giant, to begin to offer ticketing and boarding pass via mobile devices.

Founded in 2009, Urban Airship today has 181 employees and 24 job openings.

The company started out as a platform supporting push notifications, but has since expanded to include other marketing channels like email, SMS, mobile wallets and voice assistants. The goal is to be the platform managing messaging and unifying customer data across all these channels.

Brett Caine, who joined as CEO in 2014, said Urban Airship is currently breaking even, and he described this as “the first time in the nine years of the company where we’re raising money when we didn’t need it.”

So then why raise again? Caine said he sees “a lot of opportunity to grow and continue to expand globally and certainly look at the broad set of channels emerging in the market.”

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